Morocco has an easy way of making luxury feel soulful. Marrakech is the obvious heart, its medina hiding cool courtyards, plunge pools and rooftop terraces behind plain doors, while palm groves and the city’s outskirts host villa hotels and resorts with wide views of the Atlas. The mountains themselves hold kasbah style retreats and simple looking villages that conceal very comfortable guest rooms and serious kitchens. South and east, desert camps range from pared back chic to all out indulgence, with candlelit dinners and dawn camel rides over the dunes. Along the Atlantic, Essaouira and other coastal towns bring sea air, ramparts and small hotels with musicians in the bar and boards at the door. Throughout, craftsmanship is everywhere, from tiles and textiles to the way tea is poured. It is a natural fit for clients who respond to atmosphere and story as much as to thread count.
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