b"Divided into four Travel for Good categories, each aims toimprovetravellers'connectionwithadestinationwhilebenefiting the people who live there. HeritageProtectionexperiencescontributetopreservinghistorical sites while those in the Arts, Food and Creativitycategoryfocusonintangibleculturalheritage.Off-the-Beaten Track experiences spread tourism benefits beyondmainstreamdestinationsandCulturalDiversityofferingspromote traditions and cultures of diverse ethnicities."