b'How does it work?Travel for Good makes it easier for our teamand our partners to identify and promote moresustainable travel options to travellers. Each of our travel experiences goes through a ratingsprocess inspired by the pillars of sustainability and theGlobalSustainableTourismCouncilstandards.Followingtheevaluation,productsaretaggedwithTravelforGoodiconsonourwebsiteandwithinourdigitaltools.Partnerscanthenfilter,identifyandcomparetheoptionstomakebetterinformeddecisions.By prioritising these Travel for Good products, we aimtoinfluenceconsumerbehaviourandmoveourpartnersandtravellerstowardgreaterenvironmentalstewardship.'