b'3 How has tourism in Laos evolvedover the years, and where do yousee its future?Travel to Laos grew steadily from the early 2000s, shaping themarket into what it is today. Once a backpacker stopover, Laoshas evolved into a high-end, niche retreat destination attractinga broad mix of nationalities.With its natural appeal and understated charm, Laos is perfectlypositioned to be one of the most sustainable destinations in theregion, ideal for discerning travellers seeking quiet luxury andmeaningful experiences.What must-visit places and4 experiences best capture the essence of Laos?Every corner of Laos offers its own unique essence. Whetherits wandering the gilded temples and charming streets ofLuang Prabang, cruising the Mekong, hiking through forests,chasing waterfalls, spotting wildlife and elephants or meetinglocal chefs, weavers, guides and vendorstheres a memorableexperience waiting for every traveller. One of my mostmemorable recent explorations was meeting a Laotianarchaeologist in the South at Vat Phou, where we spent the daytomb raiding lesser-known pre-Angkorian sitesa trulyremarkable experience.What excites you most about5 shaping travel experiences with EXO in Laos?Laos remains one of the least-known destinations in the region,with much still unexplored, secluded, and truly off the beatenpath. Experiencing it fully takes knowledge, resources andstrong local connections, all of which we have in abundance.What excites me most about promoting Laos is being part ofevery step: when agents sign off a new brochure, adopt afreshly created experience, when the logistics come togetherand especially when we hear guests praise their guides, driversand the journey itselfmany even wishing they could staylonger with us.58'