b'odern and sophisticated, yet deeply traditional, with some of the worlds mostdramatic scenery, Saudi Arabia offers an experience unlike anywhere else. Its a place whereauthentic encounters come naturally and the spirit of discovery is strong. Whats more is that,from a leisure travel perspective, its an entirely new destination. For decades, only pilgrims and business visitors crossed its borders. From September 2019,theinvitationhasbeenopen,andthosearrivingfirstareabletoenjoyrarestofmoments:visitingacountryattheverystartofitsjourneyasaglobaltraveldestination.Theresafreshness here, where locals greet travellers not out of routine but with genuine curiosity andpride.Friendlyconversationssparkinsouks,invitationsareextendedovercoffeeandhospitality is felt in its purest form.41'