b'Koreasluxurystoryisbuiltonenergy,styleandaverycurrent sense of cool. In Seoul, high rise hotels, riverfrontproperties and design led stays in neighbourhoods suchasGangnamandHannamplaceguestsamongflagshipstores,galleriesandrestaurantswhereKoreancuisineand contemporary culture are on full display. Beyond thecapital,Busanoffersseaviewsandrelaxedcoastalhotels, while the volcanic island of Jeju provides fresh air,walkingtrailsandresortsframedbycliffsandgreenfields. Spa culture, beauty rituals and wellness influencedstaysaddanotherdimension,fromsleekurbanspastocountrysideretreats.Forclientswhoenjoyfashion,foodandcontemporaryartalongsidepocketsoftradition,Koreafeelsmodern,pluggedinandyetstillrelativelyunder explored at the top end.'