b'At EXO, we believe sustainability is not just a trend but anecessity. And with more than 150,000 people travelling withEXO in any given year, we are uniquely positioned to make adifference.Accordingly,wecontinuouslyseekinnovativewaystomaketravelmoresustainable and to inspire our partners, their guests and the travel industryto follow suit.While every experience and trip that we create has sustainability in mind,some are naturally more impactful than others. Travel for Good was bornefrom the desire to help these experiences float to the top. Its EXO Travelsframeworkforevaluatingourservicesinordertoidentifyandpromoteexperiences, tours and hotels which have a demonstrably better impact ondestinations, communities and places that travellers visit. This is the cornerstone of EXOs transformative approach to travel,and is just the beginning of what we feel is becoming a widespreadmovement to balance enjoyment with positive contributions thatallow both travellers and locals to benefit from the joys of travel.Why does it work? Travel for Good is based in large part from the understanding that the power of travel to generatepositive impacts is magnified when there is a balance between people, purpose and profit. Thistriple bottom line approach helps to ensure that there is a positive feedback loop that not onlyencourages the adoption of good practices, but incentivises the promotion of them. EXOsDirector of Product and Commercial, Ruben Derksen had this to say about the initiative:Ibelieve that when people have a choice to do something good in their lives, they willchoose to do something good. We want to facilitate our 700+ staff to do good throughtheir work. At EXO, we are making choices in how we do business so that we can have apositive impact on the communities where we are. And I feel that all businesses whether in tourism or other industries- should be conscious of their impact on theirdestinations and be incentivized to do good.How does it work?EachEXOexperience,tourandhotelisratedonasetofcriteria.Products that reach or exceed the threshold score are designated asTravel for Good, then tagged with an icon on our website and digitaltools.FilteringTravelforGoodproductsmakesiteasyfortravelconsultantsandpartnerstoidentifyandcompareoptions,aidinginformed choices. By prioritising these products, we aim to influenceconsumerbehaviorandencouragegreaterenvironmentalstewardship among partners and travellers.How are products rated?TodevelopTravelforGood,EXOfirstreviewedourproductcatalogue, identifying ten key sustainability categories, such as natureconservation,ethicalwildlifetourismandheritageprotection.Foreach category, a set of threshold criteria was established based ontheUNsSustainableDevelopmentGoalsandfurtherrefinedbyateam of sustainability and product experts. The result is a systematicframework for evaluating the sustainability of our travel experiences'